A proven market opportunity
In 2023, McKinsey published a report that summarised the market to protect
residential and SMB subscribers globally is worth $2 trillion. However, the
market still has 90% untapped potential – a massive underserved opportunity.
We're on a mission
Around the world there are billions of residential and SMB telecom subscribers who are under constant attack by ruthless cybercriminals looking to extort billions through phishing attacks, social engineering, malware, and more.
Meanwhile, people are relying on their connected networks, devices, and IoT to live their lives and work. However, these are all vulnerable access points for cybercriminal attacks – and we’re not satisfied with letting this underserved group suffer these huge losses and confidence in the online world.
82%
of subscribers with children said they would be willing to pay for whole home cybersecurity.
Source: Omdia Consumer Survey
45%
of global cyberattacks are aimed at small and medium sized businesses.
Source: Accenture 2025 Cybercrime study
Our technology
Learning from cybercriminal activities, consumer and device behaviour, and working with telecom operators and their subscribers around the world, we’ve developed our AI-powered cybersecurity solution – BlackDice Halo – a seamless orchestration of:
BlackDice Halo offers the highest level of business-grade protection for families and SMBs, normally the preserve of large enterprises.
We've spent time researching and identifying our growth opportunities based on where our solution can help the most underserved people. These markets are experiencing huge growth in both home and business technology adoption across broadband, mobile, and IoT connectivity.
However, they are also experiencing the highest levels of cybercrime, including phishing, fraud campaigns, spoof websites, scam calls and texts. We are focused on several regions around the world where our solutions like BlackDice Angel offers comprehensive mobile protection and created several live engagements.
This helps support our mission to protect the most underserved who have been left behind by large enterprise–focused cybersecurity organisations.
Marko Elazar – CEO, Nova Defense